TikTok, an app that allows you to create short videos that you can then share, entered the international market in September 2016. You can download the TikTok application directly from the App Store and the Google Play Store. At the end of 2020, TikTok grabs roughly 112.3 million active users around the globe after Snap Chat.
In below few minutes read you’ll be able to know exactly what is TikTok app, and how being an entrepreneur, you can use the TikTok in the right way.
TikTok is a social media app for videos that is extremely popular among young people. Most users are under 20 years of age, but older teenagers are slowly starting to use the app.
What is Tiktok App
TikTok is an app where you can share videos with others on the platform. It is very similar to Instagram except, only for videos. Here at TikTok, you create own profile with an overview and your posted videos. The number of followers is displayed just underneath your profile pictures followed by all your uploads. Comparing Instagram the TikTok likes are also displayed on your profile. In addition, you can see for each video how many views it has had.
How does TikTok work?
The app is quite straight forward although there are a lot of options available when you want to make a video. When making a video, the music you put underneath is very important, so you hardly encounter any videos that do not contain any music.
When you start filming you can first choose a song, which you do by pressing ‘Add sound’ at the top. After selecting your song, you can start filming. The handy thing is that you can record your film in several parts. So, you can film, stop, and continue filming where you left off and the app sticks it together with the music. You can also choose to add a song after filming.
After or during filming, there are numerous filters and effects you can add. For example, you can film in slow motion or add a ‘beauty filter’ if you are not mothers prettiest.
How to make a good video on TikTok?
TikTok is made for entertainment purpose and the videos you see are therefore often funny, contain a certain tension or are very daring. A good video should therefore also contain one or more of these components. If you do this correctly, your video could go ‘viral’ and you could get a lot of followers.
You speak of going viral when your video is viewed very often within a short time. Going viral is not easy, but it is achievable and has little to do with luck. Of course, it could be that you had your camera ready at the right time and in the right place and therefore you immediately have a viral video.
But if you are always just too slow to pull your camera, here are some steps you can take to make a good video on TikTok.
Step 1: Choose a catchy song
Before you start filming it is useful to have already selected a song. This way you can better connect your video to the melody or lyrics of the song. For example, you can do something on the beat, or perform a certain action on the drop of a song.
Step 2: View the Effects
TikTok has a lot of fun effects that you can use while filming. You have the ‘reverse effect’ with which you play your image backwards and the ‘repeat effect’ with which you can play a frame several times in a row. By making good use of these effects you can quickly make your video more fun.
Step 3: be creative
Many viewed videos are often very nice and you can often see that they have been well thought through. Think about who the target group is (young people around 18 years old) and what they would like. Connect your video to this.
Step 4: use stickers and a strong caption
In the bio at the bottom of the video, you can briefly let people know what to expect or indicate why they should watch the video. Using stickers, you can make things clearer to your viewers in the video.
Step 5: hashtags
Use relevant hashtags. These should refer to the content of your video. Also, check the ‘discover page’ to see which hashtags are trending. If your video has anything to do with one of these trending hashtags, be sure to add it!
Step 6: Share
Share your video and wait for those views, likes, comments and followers to come in. Does this not happen? Then scroll through the timeline and see why you like certain, popular videos and how it differs from you. You can use this information when you make your next video.
Are those views and followers flowing in? Then check the app every hour to continue enjoying your success.
How does the TikTok algorithm work?
Not everything about TikTok’s algorithm, like Instagram’s, is public. However, there is a large part that makes a certain video have much more views than another.
The first hour is important.
As with Instagram, the first hour after posting is important. Do people watch your video all the way to the end, like or comment on it? Then TikTok considers this a valuable video. This will show your video to more people. If they watch your video completely, like or respond to it, even more people will see your video. This can continue for a long time, so you can get a lot of views and likes on your video. This also results in followers on your account.
Having followers is very valuable. If you post a video, your followers will see it immediately and you immediately have more reach and a greater chance of more views and likes on your video.
Why you should start with TikTok now?
TikTok is a fairly young platform, but it is growing very fast. By starting early, you can achieve great benefits. Because the app is not yet very saturated with different categories of users, there is, therefore, less competition. By now responding to a specific target group on TikTok, you have a good chance of quickly becoming a major player in your niche.
By starting now with TikTok you have a great chance to quickly gain a lot of followers and authority on the platform. The longer you wait with this, the harder it will be to grow.
Especially if your company focuses on a young target group, TikTok is the ideal platform to get in touch with them.
Let us know if you already use TikTok or if you plan to do so in the comments!
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